Being the best in your yoga niche
Content is king and content marketing has the easiest set up of any marketing that matters these days.
Becoming the best blogger in your yoga niche is important for building your brand and followers.
The content marketing scene has become so vast and complicated, that a lot of people are struggling to keep up.
It is now the second most preferred content under video.
One of the great advantages blog content has over video is you don’t need any special equipment or video editing training.
Anyone can get great at producing content with their laptop.
If you doubt me, just take a quick look at this infographic from Nimble.com
Blogging is one of the most powerful content marketing tools out there.
And a great blog will definitely crown your content marketing efforts.
So here’s my theory: Being the best blogger amongst those in your niche can make you the most successful. This is just logical.
If we all agree that blogging is the heartbeat of content marketing, with content marketing being the roadmap to success, then it is safe to say that the best blogger will record the most marketing success.
And the good news is that there’s nothing stopping you from becoming the biggest blogger in your chosen niche.
3 Tips to edge out the competition
In this article, I’ll be giving you three tips that you can use to edge out the competition.
1) Identify your audience.
The first thing is to know your audience.
A lot of bloggers don’t bother trying to know their audience, and they spend so much time on the wrong things like:
- How to be interesting
- What to write about
- How to make the post more engaging
Though these are important factors to consider, if you don’t understand your audience, none of these will matter in the scheme of things.
I recently came across a line from Bizeasesupport that resonated with me:
It is easier to have things to write about when you’re blogging for someone.
And more importantly, you’ll communicate more effectively – if you see your audience like real people, you’ll come across as more “human”.
Here are some questions you need to have in mind while you try to figure out your audience:
- What kind of relationship does the writer share with his/her audience?
- What is the extent of the reader’s knowledge?
- What will the audience reaction be?
- What is the reader supposed to do with this information?
A clearer view of your audience will help you write better.
Your audience is not as big as you think.
You really can’t get an accurate representation of your number of engaged audience from traffic metrics.
Engagement metrics will help you understand your audience better.
study, those who share articles often don’t bother reading the whole article.
Your true readership comprises of your engaged users – the ones who actually read and absorb the article.
Building your audience
It may be smaller than you expected, but that doesn’t mean you can’t build your audience.
The best bloggers are the ones that can build their size and reputation.
This is what you’re going to learn in this article.
As you continue to blog, your knowledge of your audience also grows.
You begin to know what they like, what they dislike, and the things that can make them convert.
Your content might give you the foundation for your blog, but to be truly successful, you need a strong audience or community.
So apart from knowing your audience, you also need to learn to shape your audience.
You have a role to play in deciding who should be your audience and what you think they want to hear.
It all boils down to the audience. If you can find a way to speak directly to your audience, there’s no way they won’t love you.
2) Be consistent.
You’re not going to be a wildly successful blogger unless you’re consistent.
According to a NewIncite article:
“Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers.”
Talking about being consistent is easy, but doing it is another matter.
Here is what Bruce Springsteen had to say about consistency:
“Getting an audience is hard. Sustaining an audience is hard. It demands consistency of thought, of purpose and of action over a long period of time.“
Everybody wants to be a rockstar blogger, but not everybody is ready to put in the work that is needed to make it happen.
But that bit of hard work and labor is exactly what consistency is all about.
How often do you need to blog?
So what are the actual numbers involved when we’re talking about consistency? How often should you publish your blog?
The answer to this question is in point one – i.e. know your audience.
Joe Pulizzi of the Content Marketing Institute had this to say about blogging frequency:
“As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog.
If that means five posts per week, great. If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling.”
I may not be able to give you a straight number, but my recommendation is that you should try to upload a post at least once a week.
Why is that? Frequent output equals consistency – and as posited by HubSpot’s research, consistency has a positive correlation on greater traffic.
Therefore, consistency increases content and more content equals more results.
3) Be completely transparent
The writers who are more transparent will attract more readers. Transparency is something a lot of people crave.
“We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency.”
The concept of transparency can be quite tricky. Relationships may be built on transparency and trust, but it is not so easy to be transparent.
Nan Russell also had this to say in Psychology Today:
“People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating.
Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know.”
Transparency is very essential in blogging because you’re trying to grow an audience by developing relationships and building trust. And in the same vein, you need to be thoughtful and intentional when exercising transparency.
You cannot go about gossiping about other people, spilling business secrets or divulging information that can put you in a risky personal situation.
Here are some principles that can help you remain intentionally transparent:
Tell stories that show your vulnerability and openness.
Respect your boundaries and maintain the confidentiality of others.
Your transparency should be to help others, and not just for being transparent.
The more you try to appear transparent, the less transparent you seem.
But if you continue to work hard and share those personal stories – with the appropriate details – you’ll definitely get better.
Transparency is a great way to engage your readers and make them fall in love with your blog.
I’ve discovered that the bloggers who share more personal stories are some of the most successful bloggers.
So if you’re really serious about succeeding at blogging, you must be willing to get personal.
Being the best blogger is not all about flawless grammar and writing technique. These other factors override those technical skills. If you can inculcate these techniques, nothing will stop you from enjoying content marketing success and blogging domination.